UI design and digital campaign assets for the Beautiful Books campaign.
Amazon Book Depository wanted a campaign that celebrated books not just for their content, but for their beauty as objects. The brief was to create visual elements for a Beautiful Books campaign that invited readers to discover titles they might otherwise overlook.
The central idea was a play on ‘don’t judge a book by its cover’ — a sliding interface element that revealed the beauty inside the pages when hovered. We designed the UI elements, homepage banners and email campaign assets that brought this concept to life across the Book Depository platform.
A cohesive campaign that worked across homepage banners, email newsletters and book-listing pages — turning a standard promotional mechanic into something that genuinely surprised users.
